Question 1

What is the AI-Assisted Website and Workflow Launch Sprint?

Accepted Answer

It's our core service engagement: a focused build project that takes your digital presence or an internal workflow from concept to production in a defined, structured sprint. We cover strategy, implementation, testing, and release — the outcome is a verified, working system, not an ongoing retainer or an open-ended project.

Question 2

Who is this service built for?

Accepted Answer

Practical, ambitious businesses that have a clear need but haven't yet built the right digital system to meet it. That might be a professional website that actually converts, a lead follow-up workflow that runs without manual effort, an AI inquiry experience, or something that connects tools that currently don't talk to each other.

Question 3

How does the process work?

Accepted Answer

We audit your existing assets, clarify the specific business result you're working toward, implement the system, release it in a controlled way, verify it in production, and document what was built and what to watch. You're involved at each milestone — we don't disappear and return with a surprise.

Question 4

How long does a typical project take?

Accepted Answer

Scope varies. A focused website or single-workflow automation can move quickly; a multi-component system takes longer. We define the timeline as part of scoping, before any commitment is made. We don't give estimates without understanding the specific need.

Question 5

How is pricing structured?

Accepted Answer

Each engagement level is priced in two parts: a one-time setup fee and a recurring monthly support fee. Setup fees start at $2,500 (Foundation Website + Chat), $3,250 (Lead-Ready Website), $4,000 (Search & Chat Growth System), $7,500 (Custom AI Front Desk), and $12,000 (Full White-Label CRM + AI Platform). Monthly support fees start at $200, $300, $400, $600, and $800 per month respectively. The setup fee covers implementation; the monthly fee covers ongoing support, monitoring, maintenance, and optimization at the level of the tier. Final pricing is confirmed in the written project agreement after scope, integrations, and timeline are agreed.

Question 6

How do you determine what a project will cost?

Accepted Answer

The published starting prices are the floor for a clean, well-scoped engagement at each level. Final setup pricing depends on scope, integrations required, and the complexity of existing tools. The monthly support fee depends on the level and any scope-specific support agreed in the proposal. A written scope document is agreed before any work begins — it defines what the setup covers, what monthly support includes, the service term, cancellation provisions, and any usage allowances.

Question 7

What counts as a minor request?

Accepted Answer

A minor request is one small content, chatbot-knowledge, or configuration adjustment that normally takes 15 minutes or less. Both the request count and the time cap for your tier apply; whichever comes first. Unused time does not roll over to the next month. New pages, integrations, campaigns, redesigns, features, copywriting projects, and development work are not minor requests — they are scoped and priced separately.

Question 8

What is not included in the setup fee or monthly support?

Accepted Answer

The setup fee covers the defined implementation scope. The monthly support fee is ongoing support — it is not unlimited development, unlimited revisions, advertising spend, or metered vendor usage. The following are separate unless specifically included in the written proposal: third-party software platform subscriptions, advertising or media spend, phone and SMS usage costs, AI platform usage costs, custom integrations outside the agreed scope, large new builds, and any work beyond the defined support scope.

Question 9

What is the 90-Day Progress Commitment?

Accepted Answer

For engagements that include active SEO/GEO optimization work — Levels 2 through 5, or qualifying standalone search visibility work — we make a specific written commitment: if no agreed visibility metric improves within the first 90 live days, your next Primo monthly optimization fee is waived. The waiver repeats monthly until an agreed metric improves, capped at three months. The 90-day clock starts only after launch is verified, the baseline is recorded, tracking is in place, access is granted, content is provided, and approvals are complete. It is not a refund, it never waives third-party costs, and it is not a promise of rankings, leads, sales, or revenue. The specific metrics and terms are defined in the written project agreement, which controls. Full details are on the 90-Day Progress Commitment page.

Question 10

How long does it take to see results?

Accepted Answer

Two different timelines matter. First, launch timing: building and launching the system takes its own scoped time, agreed before work begins. Second, the measurement window: for engagements with active optimization work, the first 90 live days are the active measurement period — that clock starts at verified launch, not at signing. How quickly visibility turns into actual inquiries also varies by industry and niche: demand, competition, and how people search for your kind of business all differ. We set expectations honestly during scoping rather than promising a universal timeline.

Question 11

Do you guarantee results like rankings, conversions, or revenue?

Accepted Answer

No. We build correctly and verifiably — we don't make performance guarantees because results depend on many factors outside any builder's control. Production verification and practical documentation are part of our standard process. We will not publish claims on your behalf that you haven't confirmed are accurate.

Question 12

Who owns the systems, accounts, and content you build?

Accepted Answer

Ownership, account access, and transfer terms are defined in the written project agreement for each engagement. Our standard approach is to build systems that you can access and operate, but the specifics — including account ownership and transfer timelines — are confirmed in writing, not on this page.

Question 13

Do you offer a client referral reward?

Accepted Answer

Yes. If you refer a new client who signs a project agreement and whose first invoice is paid and cleared, you receive $1,000 for your first successful referral and $500 for each one after that. The reward is paid within 30 days of cleared payment. The referred client must not already be in Primo's active pipeline, and only one referrer is credited per client. Tax documentation may be required; rewards may be taxable. Full terms are on the Terms page.

Question 14

Do you work with businesses outside the United States?

Accepted Answer

Our primary focus is US-based businesses, but we work remotely and the systems we build are not geography-restricted. If you're outside the US, describe your situation in the inquiry form and we'll tell you honestly if we're a fit.

Question 15

How do I get started?

Accepted Answer

Submit an inquiry through the contact form. We'll ask about your situation, what you're trying to build, and what outcome you're working toward. There's no commitment at that stage — it's a scoping conversation.

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